Wallace Palmer, Founder and President
Wally has over 20 years of experience in applied research, building and executing strategic research and marketing tools for clients targeting the consumer and B2B technology market. His background includes managing and conducting all types of quantitative primary research studies.Wally has also designed and published market research reports for several key IT market segments and is an expert in syndicated research. His considerable accomplishments include the creation of a “goldmine technology tool” that helps IT vendors more accurately identify important markets and potential hardware and software buyers.Before starting Palmer Research in 2002, Wally was Vice President of Research at the InfoWorld Media Group (an IDG company) where he pioneered a comprehensive suite of research tools for both publishing and editorial constituents. Prior to joining InfoWorld, Wally held senior level sales, marketing and research positions at CapCities-ABC (acquired by Disney in 1995).Wally is a graduate of Dartmouth College and holds a Bachelor of Arts degree in Economics. In addition, Wally has completed graduate level courses in management, leadership, statistics, and marketing. Having served as an officer in the US Navy, he now resides with his wife in Los Altos, California.
Nancy Chou, Partner Marketing Executive / Technical Content Executive
Nancy Chou is the Principal of Nancy Chou Marketing Consultants (NCMC). Ms. Chou has an MBA from the Kellogg Graduate School of Management, Northwestern University and over 20 years of marketing and sales support experience at Fortune 500 companies such as IBM, HP, where she was named among the top 9% employees worldwide, and Symantec, as well as start-ups like LiveWorks (a Xerox company focused on whiteboarding/collaboration hardware) Red Hat (open source solution), Aisys Inc. (embedded design automation software). Most recently, Ms. Chou was the SVP of Marketing for an enterprise class, secure messaging software company, Sigaba. Her diverse consulting clients include manufacturers in high tech and medical devices as well as large universities and consumer services providers. Nancy Chou is also a Stanford University Continuing Education course instructor, who last taught a class entitled Sales-focused Marketing in High Technology.
Janet Kluczynski, Director Marketing Executive
Janet is a highly-skilled marketing communications professional who loves helping companies bring new technology solutions to market. She has extensive B2B marketing experience − at both tech start-ups and large enterprises − creating content and global, multi-channel programs that heighten brand awareness, drive revenue growth, and strengthen community engagement. Her diverse marketing background includes corporate marketing, customer and partner programs, and communications consulting roles for global tech leaders VMware, BMC Software, and Informatica, as well as start-ups Alphablox (business intelligence), Quova (IP geolocation data services) and Wanderful Media (media industry digital transformation).
In her many roles, Janet has had the opportunity to develop a broad range of deliverables including customer surveys, reference case studies, whitepapers, webcast presentations, newsletters, sales kits, executive and employee communications. She enjoys exploring innovative ways to engage audiences through different mediums.
Janet holds an MBA from the J.L. Kellogg Graduate School of Management and a Bachelor of Arts degree in English, cum laude, from Dartmouth College. She moved to California in 2000 after 17 years of Boston winters, and now happily resides in sunny Woodside, California.
Curtis Frasier, Analytics Expert
Curtis served for 10 years as a Senior Vice President of Marketing Sciences at Millward Brown and currently provides research activities for Probit. Curtis has a PHD in Political Sciences from the University of Houston, and a Bachelor’s Degree from the University of Texas at Austin. In addition, He is a well known expert in conjoint analysis and discrete choice modeling. Curtis also presents at major research conferences around the world.
Tanya Gianatasio, Technology Analyst
Tanya has an exceptional track record in marketing excellence. Her career includes stints at a number of technology stalwarts including Hewlett Packard, Sun Microsystems, Cadence Design Systems and NetApp. Her specialty is creating unique marketing plans with high impact. She creates exceptional technology analytics for white papers, webinars, and videos, as well as other content driven resources.
Tanya graduated with a Bachelor of Arts degree in Management from St. Mary’s College. She resides in Saratoga with her husband and teen age children.
Michael Stevens, Technology Content Expert
Michael Stevens has over twenty years experience as a business writer working for global enterprises (Dell, IBM, Amazon, Cisco) as well as start-ups and mid-sized companies. He owned a mid-sized Silicon Valley agency for ten years, where he functioned as both creative director and copywriter on key accounts, including Hewlett-Packard and EMC. He has also helped numerous start-ups articulate the business value of their technology to customers, partners, analysts investors and internal audiences.
White Papers – Numerous white papers for content-based lead generation programs targeting both the enterprise and SMBs
Blogging – A recent blog for Informatica prompted over 3,000 tweets
Web content – Scripted global webcast for launch of Dell Latitude
Presentations – Wrote high visibility speeches for celebrities including America Ferrera (“Ugly Betty”) and John Legend
Journalism – Author of weekly online technology column, “Integrating the Enterprise,” with roughly 20K readers