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“Palmer Research produced our research based white papers, handling both the design and execution of the research, and the writing of the white papers. In addition, Palmer Research conducted other research projects for IT Business Edge on an as needed basis. Their work is top notch and they always produce effective projects in a timely way, which assisted in driving both our top and bottom line at ITBE.”

Phil Branon
Former President, IT Business Edge


“Media consumption and perceptions studies, conducted by Palmer Research, helped InfoWorld launch a series of new revenue initiatives around media types which, at the time, were missed or ignored by the competition. Palmer Research helped develop the research instrument, align the findings with InfoWorld products in development, and deploy a series of go-to-market breakfast events, which helped InfoWorld launch these new programs with paying sponsors. Lacking the internal resources to pull it off ourselves, Palmer Research provided the expertise and turnkey execution needed to get the research and the actual events off the ground successfully. Highly recommended.”

Paul Calento
VP of Marketing, InfoWorld

“I have worked with Palmer Research on several occasions and enlisted their help to run our agency “Return On Objective” brand lift research. Together we created a unique survey that helped Juniper better understand the substantial brand lift they achieved by a combination of print and online advertising during their recent new brand launch. This study measured the actual jump in awareness for both types of media in an 8-16 week period of time.”

Dick Reed
CEO, Just Media


“Palmer Research is an exceptional boutique research firm. I first hired Wally Palmer as a research contractor to assist us in selling our IntelliQuest product. His knowledge and background in custom and syndicated research was ideal to assist us at Millward Brown in client development as well as his ability to reach out to key custom research prospects in the B2B market. Wally provided us with a substantial increase in business for IntelliQuest as well as vital connections to assist us in the custom side of the business for over 8 years.

Tony Incalcatera
Former EVP/Chief Operating Officer, KMR Group