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Case Studies

Research Based White Papers

The IT Business Edge network reaches more than 7 million IT professionals and decision makers across a network of 27 sites, delivering the information, analysis and context that business technology decision makers need to devise strategies, optimize resources and capitalize on IT investments.

As a Technology Intelligence Agent, IT Business Edge provides their audience with practical online content and useful tools such as white papers. The most important elements to building a successful white paper are “defining a clear explanation of relevant business issues” and using “current research and statistics”.

IT Business Edge engaged Palmer Research in a variety of research and lead generation projects over the past several years based on our knowledge of the technology market and our ability to develop and deliver impactful research. Our expertise was leveraged to develop a series of survey-based white papers on topical areas of interest such as virtualization, covering topics such as Software-as–a-Service (SaaS), Business Continuity, Capacity Management and High Availability.

Events and Seminars

InfoWorld Media Group, a division of IDG, is one of the world’s leading technology media, research, and event companies that IT managers and decision makers rely on to identify new products and IT strategies.

Palmer Research was hired to create a series of research-based technology breakfasts with panels of experts and consumers to help InfoWorld to become the business to business thought leader in web based marketing innovations.

A total of 8 events were done between the East and West coasts. Topics included advanced software, podcasting, video and social media. As a result of the events, InfoWorld was able to secure its position as a leading technology resource and increased advertising revenue by several hundreds of thousands of dollars.