Print marketing remains one of the most effective methods for connecting with customers. The possibility of customizing materials such as promotional brochures, catalogues, invitations or manuals by companies or businesses drives it. To get the most out of this printed marketing, it is important to keep an eye on the trends still in force in 2022, many of which are related to printing finishes as attractive as Spot UV varnish with reserve and embossing, lamination or die-cutting, in creative ways. We highlight them below and the Duplo equipment that allows these effects to be performed.
QR Code Integration
Adding QR codes to brochures, catalogues, or manuals is one of the trends that has spread the most in recent times. This is a quick and easy method for the consumer to receive more information about a product or service and is for tracking customer response rates. They can be used in various ways, such as included on business cards, brochures, and advertisements. The objective is that the code, once scanned by a mobile device, leads to a page capable of promoting a conversion, capturing the data of a potential customer (lead) or even achieving a sale through e-commerce.
When using QR codes, ensure the code is easy to scan and takes the consumer to a mobile-friendly landing page.
Personalization
Personalization is another trend that is transforming print marketing. It involves tailoring marketing materials to the specific needs and interests of the target audience. Personalizing a product or service helps establish a more direct connection with customers and is a differentiating element when producing business cards, brochures, discount coupons or advertisements.
These materials can greatly define the mood that the company wants to convey. If they are aimed at a young audience, they will generally tend to have a more daring design. On the other hand, if their use is focused more on more formal areas, they will be defined by more standardized designs.
Therefore, when personalizing printed materials, you must consider the target audience, ensuring the information is relevant, interesting and attractive. It is also important to ensure that the personalization strategy is relaxed.
Textured Print
Textured printing adds an embossed effect to brochures, invitations, postcards or catalogues. This finish is expanding among companies looking to add a surprising element to their printed materials and multiply their added value. Furthermore, this type of finish can transmit quality and leave a valuable impact on whoever receives and touches it. And it makes the image not only visible but also palpable.
By using selective varnish (Spot UV) with an embossed effect, you can create a textured print on business cards, invitations or catalogues. It’s a great way to add a unique and stylish touch to a print marketing campaign.
Creative Die Cutting
Die-cutting allows printed material to be cut into creative shapes. It is useful for creating original or personalized business cards, such as the company logo. It is also used to print postcards in the shape of the product for sale, adding a unique touch to the printed material.
Companies can use die-cutting to print cards, postcards or other types of printed material for packaging they want to give a special shape. There are multiple pieces of equipment to carry out this finishing, but currently, the digital cutting tables stand out, which works without having to order a physical matrix with the shape to be made. Duplo has the PFi Blade B2+ and B3+, ideal for on-demand work and quick delivery. Its automated feeding system allows you to cut into many shapes and score and perforate various materials, including paper, laminates, adhesives and synthetic materials. Their automation and ease of use have made PFi Blade cutting tables very attractive for any printing shop that needs to offer their customers cards, vouchers or stickers with creative and personalized shapes.
When making a die-cut print, choosing a thick paper that captures the shape to be cut correctly is advisable.