One of the biggest myths in marketing today is that print media is falling into oblivion. That couldn’t be further from the truth, and studies on Neuromarketing and sensory marketing show that the consumer experience through in-person marketing strategies continues to be more significant for sales than digital strategies. Or at least we can talk about very competitive aspects. Below are some useful and current print marketing strategies for companies of all types.
Create A Magazine Of Events And Propaganda
Without a doubt, one of the strategies trending among companies is creating an informative magazine to inform employees and the general public about business news.
This project can, of course, be as simple or ambitious as desired. Still, the objective is undoubtedly to inform the public in a natural and non-advertising way about market news, curiosities and everyday tips that they may find useful. Draw the attention of the public. In this way, we would replicate the content marketing technique through print media.
Distribute Branding Products Among Your Employees.
A very conventional way of marketing is by customizing different products such as pens, shirts, notebooks, hats, rubber bracelets, and gadgets.
This strategy is more effective than most think since employees and other people outside the company indirectly spread the company’s name and logo. The trick for this strategy to work is to create interesting, fashionable designs, phrases and motifs that arouse the interest of both the person wearing the product and the people around them.
Organize Campaigns For The Sale Of Specific Products
Another conventional strategy to promote a product or service is to directly relate it to an event, competition, era, or movie, among others, to promote it.
Home Visit & Checkup
This makes the public's purchasing decision easier. For example, a specific style or outfit for next month's metallic concert or a shirt from your favourite soccer team for next week's game.
Scented Leaflets
As mentioned above, sensory marketing has a huge impact on consumer memory, and even if your business is not related to this niche, the public must relate a fragrance to your company because the smell best allows us to remember something or someone. The easiest way to get customers to make this product-scent relationship is by handing out flavoured or scented brochures. This doesn't have to be expensive. Essential oils are a very good option. Just sprinkling a little on the leaflets will be enough to give them a delicious and meaningful aroma.
Participate In Popular Events With Information Relevant To Your Product Or Service.
Now, organizing an event or your campaign is one of many ways to distribute information and recognition to a company. In this way, participating in an event relevant to your product’s niche is also possible. For example, if your product is a menstrual cup, you can participate in an event about feminine care.
How a product or service is promoted has much to do with the company itself. Prioritizing personal contact with potential consumers and employees provides a very good impression that lasts longer in the public’s mind.
Best Printed Marketing Materials To Help Build Your Business
The world is changing rapidly, and it seems like everything is going digital. When it comes to marketing, digital marketing seems to have taken over, but that doesn’t mean you should give up on other physical marketing strategies like print marketing.