Now that you’ve seen the benefits of print marketing let’s briefly look at some print marketing materials you can use to help build your brand.
Banners And Signs
This printed product has little impact on letting customers know you are open and welcoming their visit. Signage plays an essential role in promoting both physical and web-based businesses. The main purposes of posters and banners are to increase brand awareness and convey information about the products or services you are promoting.
Because the signage is highly visible even at great distances, they are mainly placed outdoors. They should be produced with durable material and ink that will not easily succumb to the elements. Because it’s designed for people on the go, make sure your copy is as short and impactful as possible.
Stickers
Branded graphics and stickers are another great way to use printed materials as a marketing channel. One reason for this is that they are fun, and people love them for that. You can create different types of stickers for water bottles, laptops, cars, and much more. Distribute them to your customers and watch them spread the word about your brand.
The only investment involved is the printing of the stickers. Marketing is free, as your customers will do it for you. They will move ads using whatever medium they choose to place their sticker.
Vehicle Graphics And Wraps
Mobile advertising is one of the most effective ways to drive traffic to your business. This type of marketing is very effective as it advertises key information such as your phone number, job type, availability, and more. Furthermore, this advertising method is eye-catching and easily converts into potential customers.
Promotional Products
Promotional products are another great type of printed marketing material that every business should take advantage of. Everyone loves receiving gifts and memorabilia to remember a brand or event. This is why promotional products are great marketing products.
Promotional products allow your customers to interact with your brand physically. As a result, sensory experience creates more memorable brand experiences for your customers.
The best part about promotional products is that you can use anything to market your business, and your customers will carry the item with them, especially if it is useful in their daily lives. Simple pens, keychains, and flashlights are very impactful, and with promotional items, the options are endless.
Ruffles
While they may seem like an old-school marketing tool, brochures are still effective today. One reason is that fewer companies use them, giving it a unique advantage. Your customers will appreciate your brochures because they offer a respite from the digital media that bombards them on every screen they turn to for business or relaxation.
For you, as a company, brochures have the advantage of:
- Be Versatile. You can use them for brand awareness, boosting sales, and many other business goals you want to achieve.
- Low Cost. Brochures are easy and inexpensive to make. As a result, they generate a high return on investment (ROI).
- It Can Support Your Digital Marketing. You can easily transfer your customers from the brochure to your digital platform with QR codes.
With digital media, people can easily ignore them without seeing the information. When you give a person a flyer, on the other hand, they can glimpse your message.
Business Letters
Some of the first types of printed marketing materials you need in your marketing arsenal are business cards. They are ideal for carrying and distributing to potential clients as you meet them because they are compact and lightweight. Business cards are also great for your contacts as they are easy to store for future reference.
Another reason you should invest in business cards is because they add legitimacy and professionalism to your business.
As for the ROI they provide, studies show that for every 2,000 business cards a company distributes, sales can increase by 2.5%.
Packaging
If you sell physical products, you should have one of the most important types of printed marketing materials. This is often a missed marketing opportunity for many brands as they must use their packaging to its full potential. Packaging does not always have to be mass-produced and can be made more unique in shorter runs.
In addition to your logo, colour palettes, and product information, you can also include marketing copy on your packaging. This can include anything from your brand story to the benefits of your product.